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We look for a real commercial constraint, a clear owner, and enough access to understand the system behind the surface. If the work is mostly decorative, or the decision path is unclear, we will say that early.
Yes. Most useful work happens inside constraints: existing code, brand rules, stakeholder histories, analytics, sales notes, and support patterns. We map the current system first, then make focused changes that a team can maintain.
A short note on what is changing, what is not working, who needs to approve the work, and any material that shows the current state. Roadmaps, decks, call notes, customer objections, and product access are more useful than a polished brief.
Sometimes. We are a fit when implementation still requires judgment: interaction details, conversion paths, product storytelling, editorial structure, or translating strategy into a durable interface. We are not a fit for disconnected production tasks.
After the first review, we define the smallest useful scope, the decisions it must unlock, and the level of fidelity required. That gives us a fixed phase with clear outputs instead of an open-ended engagement.
We expect the first version to meet reality. For selected projects, we stay close through launch reads, qualitative feedback, and measured improvements so the work can sharpen without becoming a redesign cycle.