Welcome to the studio, Mara Chen
We're thrilled to introduce our new Senior Designer, Mara Chen, who joins Isoline to lead our most ambitious brand engagements.
Mara joins as Senior Designer after six years leading identity systems for consumer hardware brands — most recently the visual language behind a category-defining smart home line. She thinks in systems before she thinks in mood boards, which is exactly the instinct this studio is built around.
Good identity work disappears into the product. You only notice it when it’s missing.
Her first project starts this month: a full brand and digital system for a founder-led logistics company preparing to raise its Series B. Expect the same rigor you’ve seen from us on Cascade Robotics and Lumen Outdoor, applied to a category that’s never had it.