What we look for in a first project
Not every brief is the right fit. Here's how we think about the first conversation with a founder.
Not every brief is the right fit, and saying so early saves everyone months. The first conversation with a founder tells us almost everything we need to know.
We’re listening for conviction, not confidence. They’re not the same thing.
The founders we work best with have already made the hard calls about what their company is — we’re not there to invent a point of view, we’re there to give an existing one its sharpest possible expression.
If a founder is still hoping the brand will tell them who they are, we’re the wrong studio, at least for now.